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About Us

about us image

 

+   All about Moeder Fox and me  +
 

I established Moeder Fox in early 2017 after discovering a passion for making unique and fun baby & toddler clothes, for my own children and as gifts. As a mother of two and a lover of fashion and interior design, I wanted to create a range of clothing, which brings together a unique mix of prints and fabrications in beautiful silhouettes. 

My love is making clothes that are easy-to-wear, bold, bright and fun. I want children to feel empowered and free to play whilst wearing Moeder Fox. I am also really passionate about creating unisex clothing, and aim to have most of our range suitable for boys and girls alike. For this reason, we don’t differentiate between genders on our site – yes, boys can wear pink and girls can be superheros!

I feel so lucky that my job is curating interesting, high quality and unique fabrics from our local shops and around the world and turning them into beautiful clothes for your little ones. I believe in slow fashion and I personally sew all the pieces at my studio here in the Yarra Valley, Australia – with attention and care being the focus at each step. Moeder Fox is not only me alone! My amazing husband, Joele, does all of our digital management & takes all our beautiful photos for the website & social media.

We hope you love the clothes as much as we do!

Sarah & Joele xx

+   About our collection of Toys & Accessories   +
 

After having our babies, and even more so after starting this business, Joele & I have become completely immersed in the beautiful world of baby & toddler goods. We are so thrilled that we can now bring some of these items to you in our store! Our collection of toys and accessories are a group of carefully curated baby & toddler products from near and far that complement our handmade Moeder Fox clothing range. Just like beautiful fabrics, we have a passion for finding interesting and unique products for your little ones! I also know as an online shopper myself, that it’s convenient to be able to source lots of goodies from the one shop. We hope you love our selection of beautiful products as much as we do.

+    What does ‘Moeder Fox’ mean?    +
 
‘Moeder’ (pronounced ‘hood-der’ but with an ‘m’ at the beginning) is Dutch for ‘mother’. Part of my heritage is Dutch, with my Dad coming over to Australia from Holland when he was a child with my Oma and Opa and his siblings. Growing up close to my Oma and Opa – this Dutch heritage has always been a big part of my life. My eldest, Oscar, likes to call me ‘Mummy Fox’ (because of one of his favourite books) – so I thought why not combine the two and ‘Moeder Fox’ came to life!
 
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